Case Study


Case Study: Wolves & People

Christian DeBenedetti once wrote about beer. Now he makes it—collecting wild yeast from bees and plums and using oak puncheons for primary fermentation. In Oregon’s Willamette Valley, the future of Wolves & People remains unwritten.

Case Study: Moody Tongue

In this era of stripped-down industrial taprooms and food trucks, Moody Tongue’s classy new Dining Room in Chicago offers $155 pairing menus. Behind the scenes: a brewer who thinks like a chef, and a chef who drinks like a brewer.

Case Study: Wellspent

This St. Louis brewery was making highly regarded beer, but that wasn’t enough to keep it going in a tightening market. Here, Founder and Brewer Kyle Kohlmorgen shares lessons learned in the getting to open—and then having to shut down—his dream.

Case Study: The Ale Apothecary

Stubborn idealism meets commercial reality at one of the country’s best-regarded mixed-fermentation breweries. But as the market continues to change, how will the brewery’s strategy change with it?

Case Study: Anchorage Brewing

While some breweries play the local card, Anchorage Brewing’s location in a sparsely populated state—along with its focus on niche beer styles—has inspired creative ways to stoke demand and reach drinkers in lower latitudes.

Case Study: Lamplighter

With a coffee shop, brewery, taproom, and kitchen all within a 10,000-square-foot space in the heart of Cambridge, Massachusetts, Lamplighter Brewing is filling a need for the local community, no matter the time of day.

Case Study: Workhorse

Learn what you don’t know, then get the right help to execute. Workhorse Brewing in Pennsylvania is planning on growth through smart applications of elbow grease.

Case Study: Our Mutual Friend

What's it take to go from being an amateurish nanobrewery to an award-winning one that thrives in Denver, one of the country's most beer-saturated markets? Hard work, hard conversations, and confidence.

Case Study: Off Color Brewing

When a fermentation-obsessed brewery tries its hand at making sake, it learns how to balance a side project while staying true to its identity—and business plan.

Case Study: Level Beer

Kid- and pet-friendly Level Beer, opened recently in Portland, Oregon, is helmed by industry veterans who wanted a place where they could ply their craft, hang out with their families, and work to make pale ale cool again.